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Usability vs fluff in iOS 10 beta

The popcorn is out. Will usability or fluff win the beta match? The first 5 rounds was won by usability but fluff has taken the other (so far). 

What am I talking about and what is this? All will be explained!

I have complained before about how usability is playing the second fiddle in iOS and the mac. Comparing with the much slower original iPhone, the newest phones seems slower. That is because it is more important, in the minds of Apple's designers, that you watch and wait for animations than use your phone.

An exciting thing happened in the first iOS 10 betas, suddenly watching animations was not the top most priority anymore. There were some non-blocking animations! This meant that you were allowed to use the interface, while the animations were playing. I interpreted this as a statement from Apple: "we have realized what is bad design and will change it". However, it now seems that I was mistaken. Usability is not a priority at Apple and they are turning down the usability dial. For several releases, all animations have been blocking user input.

It really seems as if there are two competing forces within the company, one who fights for usability and tries to sneak it in wherever it can, and one that tries to oppose such attempts. Sad to say, usability is loosing battle after battle. We are now at beta 8, and the GM will most likely be released this week - it is fairly evident that usability will lose the war agains fluff in iOS 10. I'm still hoping that Apple comes to its senses next year.

About

Hello! How nice of you stopping by! ❤️

My name is Olof Thorén, I am an indie developer from Stockholm, Sweden.

I really enjoy creating stuff, and that is the reason why I am doing this. I started working full-time on building apps in 2009.

At the moment my main focus is Feeds, a glorified news and RSS-reader that keeps track of the web for you. I also build Qiozk Solo, white-label magazine apps for (mainly Swedish) publishers. I have published ~75 Solo-apps though most of them are not active today. Aggressive Development has published 15 apps under its own name and many more for other companies.

Please feel free to say hello on twitter @olof_t or email olof@aggressive.se. Don't hesitate to send me comments or feedback on anything I write.